SeleID HelpYour title, caption and cover help someone decide whether your post is for them. Treat them as an invitation with a clear promise, then make sure the content delivers that promise.
Choose a useful cover
Select a sharp frame or the cover option supported by the editor. Make the subject easy to recognise on a small phone. Avoid dark transitions, tiny lettering and pictures that suggest a scene the video never shows.
Say what the post delivers
A title such as How I cook jollof for forty guests tells a viewer more than My new video. Put the important words first. Use the description or caption to explain a place, person or idea the recording cannot explain on its own.
Follow the length checks displayed in the publishing screen. Add relevant tags when the form offers them; unrelated names or trends do not give your post an honest identity.
Include more people
Write in the language your audience understands. Language preferences are settings, not a promise that every post is translated. Include important spoken information in readable text when possible, following accessibility guidance.
For audio, a useful description can name the subject before a listener presses play. See Voice quality tips.
Preview before publishing
Check spelling, framing, sound and the publishing account. Drafts give you space to finish supported posts. After publication, use Studio analytics to compare results without assuming a stronger headline guarantees reach.